A well-crafted website is a sign of an enterprise that takes all facets of their business seriously. Often times a website is the first point of contact for potential customers or leads interested in your products or services. In order to drive new business and maintain competitive advantage, enterprise websites must adapt to new industry standards.
When dealing with potentially millions of visitors to a brand’s website, consistency is a major issue. Editing mistakes, poor design and irrelevant content can also turn users off within seconds of seeing a page. In a nutshell, all facets of compatibility, content, usability and site layout serve to influence the perception of a company by its customer base.
Through our firm’s experience with web projects for international brands
we have found the following aspects of design and development to be crucial for designing sites for enterprise clients
1. Incorporate Device Compatibility with Responsive Design
With the multitude of computing devices, do you know which devices your customers use most to access your website? Designing a website with compatibility for tablets, smartphones and computers is vital to increasing web traffic and attracting business from a global audience. Responsive web design serves as a way to attend to the multi-device challenge.
2. Contemplate the User During Development
Web development that focuses on the user experience results in a digital design process that ensures optimal usability. Expert web developers map out the functionality of a website through the use of wireframes. Wireframes effectively detail the operations of every click, drop down menu, image feature or page layout in order to create a seamless user experience.
3. Realize That Content Drives Traffic
Content within a website is also key to a professional web presence. Text within a page is the main driver for increasing traffic. Search engine optimization strategies can bring increased visibility for your page.