Why to Choose Digital Marketing

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:

1. Websites and SEO content
2. Blogs
3. Mobile marketing (SMS, MMS, etc.)
4. Internet banner ads
5. Online video content
6. Pay-per-click (PPC) advertising
7. Email marketing
7. Social media marketing (Facebook, Twitter, LinkedIn, etc.)